About

We design, build, and hand off Clay-powered growth systems that turn signals into pipeline—using plug-and-play modules sculpted for your company so you can swap data sources, scale to new markets, and run everything in-house without breaking the system. We’ve delivered Clay projects for 30+ clients, from pre-seed startups to enterprise-scale organisations doing ~$500M revenue. How we build (modular by design) Every workflow is assembled from interchangeable blocks: • Company search (source blocks): LinkedIn, Google Maps, directories, or your uploads • Account ICP & segmentation: rules + LLM checks to select and segment accounts • Account enrichment: firmographics, tech, hiring, funding, intent, scoring • Contact discovery: from their website, LinkedIn, google and other data sources • Contact enrichment: email/phone validation, social, location • Orchestration: CRM mapping → personalise outreach and send to sequencers/dialers → triggers Want a new source later? Add a source block (e.g., layer Google Maps alongside LinkedIn) and keep the downstream blocks unchanged. That’s the point of modular Clay—fast changes, lower effort, consistent outputs. Systems we deliver • Market mapping & list building: multi-source inputs with quality checks and deduping → CRM-ready outputs • Inbound routing: capture → score → assign → notify • CRM enrichment & cleanup: HubSpot/Salesforce hygiene and normalisation • Signal → Outbound: detect buying triggers and power relevant, human-quality outreach Handoff, SOPs & training We complete the system setup, document everything with SOPs & templates, and (if you’d like) deliver live team training led by Joel—so your operators can extend the system themselves (e.g., spin up a fresh list for a new vertical). Engagement model Scope → design → implementation → enable. Most teams complete the initial build and see results within a 3-month engagement, with optional retainers for iteration and additional modules. Ready to build your GTM on modular Clay? Let’s talk.

Reviews

4.7 (3)
Sharp, fast, and genuinely strategic. They scoped the work clearly and shipped exactly what we needed — no hand-holding required.
Maya Chen · Founder, Totem
We saw ROI within the first month. The whole team felt like an extension of ours, not a vendor.
Daniel Reyes · Ops Lead, Northwind
Thoughtful, reliable, and great communicators. Would absolutely work with them again on the next phase.
Priya Nair · COO, Brightline

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