H2

H2 is a UK-based GTM agency and Clay Solutions Partner. We give B2B revenue teams the strategy, infrastructure and hands-on delivery to turn modern GTM into pipeline, without hiring for it or learning the stack from scratch.

Fully managed outbound: We investigate your calls, support threads, past campaigns and customer stories to find the audiences, pains, language and buying triggers worth acting on. Then we build the system (data sources, signals, enrichment, qualification, CRM integration, sending domains and inboxes), write the campaigns, launch them and improve them week over week. Campaigns can be live in a day.

Custom GTM system builds: When the workflow you need doesn't exist, or your tools refuse to talk to each other, we design and build around your actual commercial logic: lead scoring, routing, deduplication, enrichment waterfalls, TAM mapping. You keep the build, the runbook and the training to operate it.

Private GTM workshops: Team-specific, hands-on sessions across Clay, AI models, buying signals and campaign operations, built around one live problem in your business. Everyone leaves with a bespoke handbook.

Our work has generated:

* $4M in pipeline for Ravn * $2.7M for CIDT * $2.6M in meetings for Lavenir AI * Booked meetings with Dell, Mercedes-Benz, Volkswagen, Coinbase, Hilton, Accenture and Samsung.

Ran by Ben and Jack Hayward, both former software engineers, with 300+ companies consulted and $25M+ in pipeline generated.