About

MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions. We specialize in building data-driven, agentic GTM systems that allow teams to run: • Highly tailored 1:1 ABM programs • Scalable 1:few and 1:many ABM • Automated yet personalized agentic outbound campaigns By combining Clay-powered data enrichment, workflow orchestration, and AI agents, we help revenue teams move from fragmented outbound tools to a cohesive GTM operating system.

What We Do with Clay We use Clay as the central orchestration layer for modern GTM systems. Typical implementations include: GTM Architecture Design Designing the full stack for scalable outbound and ABM. Includes: • Data sourcing and enrichment pipelines • Signal-based account prioritization • Agentic workflow orchestration • CRM and engagement platform integrations Scalable 1:1 ABM Systems Building workflows that allow teams to run ABM motions at scale. Example capabilities: • Signals-based account selection and scoring • TAM generation and programmatic advertising • Dynamic account research • AI-generated account briefs • Hyper-personalized messaging • Automated account monitoring Agentic Infrastructure Deploying AI agents alongside Clay workflows to automate key GTM tasks: Examples: • Prospect research agents • Account monitoring agents • Personalization agents • Trigger-based outreach agents Data & Signal Infrastructure We help companies leverage Clay to build signal-driven GTM systems. Signals may include: • Hiring activity • Product launches • Technology changes • Website engagement • Funding events • Competitive displacement opportunities • Custom unstructured signals unique to your niche These signals trigger highly contextual outreach and ABM plays. Ideal Customers We work best with: B2B companies that want to modernize GTM execution Typical profiles: • B2B SaaS companies • RevOps teams implementing modern GTM stacks • Founder-led sales teams scaling GTM • Companies looking to become AI native Services MI5 offers: Clay Implementation • CRM&MCP Architecture • GTM System Design • Data pipelines, ETL • Integrations • Consulting • Training ABM System Design • Target account frameworks • Personalization engines • Outreach systems • Pinpoint Accurate B2B Programmatic Advertising (Linkedin, Reddit, Meta, Tiktok etc) Agentic GTM Infrastructure • AI research agents • Personalization agents • Trigger-based GTM plays • Business brain interface • 100% Agentic Orchestration (and the revops/marops required) • Natural language control

We build the GTM architecture behind scalable, agentic GTM systems

Reviews

4.7 (3)
Sharp, fast, and genuinely strategic. They scoped the work clearly and shipped exactly what we needed — no hand-holding required.
Maya Chen · Founder, Totem
We saw ROI within the first month. The whole team felt like an extension of ours, not a vendor.
Daniel Reyes · Ops Lead, Northwind
Thoughtful, reliable, and great communicators. Would absolutely work with them again on the next phase.
Priya Nair · COO, Brightline

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