Marketing Intelligence 5

MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions.

We specialize in building data-driven, agentic GTM systems that allow teams to run:

* Highly tailored 1:1 ABM programs * Scalable 1:few and 1:many ABM * Automated yet personalized agentic outbound campaigns

By combining Clay-powered data enrichment, workflow orchestration, and AI agents, we help revenue teams move from fragmented outbound tools to a cohesive GTM operating system.

What We Do with Clay

We use Clay as the central orchestration layer for modern GTM systems.

Typical implementations include:

GTM Architecture Design

Designing the full stack for scalable outbound and ABM.

Includes:

* Data sourcing and enrichment pipelines * Signal-based account prioritization * Agentic workflow orchestration * CRM and engagement platform integrations

Scalable 1:1 ABM Systems

Building workflows that allow teams to run ABM motions at scale.

Example capabilities:

* Signals-based account selection and scoring * TAM generation and programmatic advertising * Dynamic account research * AI-generated account briefs * Hyper-personalized messaging * Automated account monitoring

Agentic Infrastructure

Deploying AI agents alongside Clay workflows to automate key GTM tasks:

Examples:

* Prospect research agents * Account monitoring agents * Personalization agents * Trigger-based outreach agents

Data & Signal Infrastructure

We help companies leverage Clay to build signal-driven GTM systems.

Signals may include:

* Hiring activity * Product launches * Technology changes * Website engagement * Funding events * Competitive displacement opportunities * Custom unstructured signals unique to your niche

These signals trigger highly contextual outreach and ABM plays.

Ideal Customers

We work best with:

B2B companies that want to modernize GTM execution

Typical profiles:

* B2B SaaS companies * RevOps teams implementing modern GTM stacks * Founder-led sales teams scaling GTM * Companies looking to become AI native

Services

MI5 offers:

Clay Implementation

* CRM&MCP Architecture * GTM System Design * Data pipelines, ETL * Integrations * Consulting * Training

ABM System Design

* Target account frameworks * Personalization engines * Outreach systems * Pinpoint Accurate B2B Programmatic Advertising (Linkedin, Reddit, Meta, Tiktok etc)

Agentic GTM Infrastructure

* AI research agents * Personalization agents * Trigger-based GTM plays * Business brain interface * 100% Agentic Orchestration (and the revops/marops required) * Natural language control

We build the GTM architecture behind scalable, agentic GTM systems