# Marketing Intelligence 5 — agency on PartnerHire

> MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions.

**Canonical page:** https://partnerhire.com/provider/marketing-intelligence-5
**Type:** agency
**Location / serves:** London, United Kingdom
**Partner tier:** Artisan

## What they do

MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions.

We specialize in building data-driven, agentic GTM systems that allow teams to run:

 * Highly tailored 1:1 ABM programs
 * Scalable 1:few and 1:many ABM
 * Automated yet personalized agentic outbound campaigns

By combining Clay-powered data enrichment, workflow orchestration, and AI agents, we help revenue teams move from fragmented outbound tools to a cohesive GTM operating system.

What We Do with Clay

We use Clay as the central orchestration layer for modern GTM systems.

Typical implementations include:

GTM Architecture Design

Designing the full stack for scalable outbound and ABM.

Includes:

 * Data sourcing and enrichment pipelines
 * Signal-based account prioritization
 * Agentic workflow orchestration
 * CRM and engagement platform integrations

Scalable 1:1 ABM Systems

Building workflows that allow teams to run ABM motions at scale.

Example capabilities:

 * Signals-based account selection and scoring
 * TAM generation and programmatic advertising
 * Dynamic account research
 * AI-generated account briefs
 * Hyper-personalized messaging
 * Automated account monitoring

Agentic Infrastructure

Deploying AI agents alongside Clay workflows to automate key GTM tasks:

Examples:

 * Prospect research agents
 * Account monitoring agents
 * Personalization agents
 * Trigger-based outreach agents

Data & Signal Infrastructure

We help companies leverage Clay to build signal-driven GTM systems.

Signals may include:

 * Hiring activity
 * Product launches
 * Technology changes
 * Website engagement
 * Funding events
 * Competitive displacement opportunities
 * Custom unstructured signals unique to your niche

These signals trigger highly contextual outreach and ABM plays.

Ideal Customers

We work best with:

B2B companies that want to modernize GTM execution

Typical profiles:

 * B2B SaaS companies
 * RevOps teams implementing modern GTM stacks
 * Founder-led sales teams scaling GTM
 * Companies looking to become AI native

Services

MI5 offers:

Clay Implementation

 * CRM&MCP Architecture
 * GTM System Design
 * Data pipelines, ETL
 * Integrations
 * Consulting
 * Training

ABM System Design

 * Target account frameworks
 * Personalization engines
 * Outreach systems
 * Pinpoint Accurate B2B Programmatic Advertising (Linkedin, Reddit, Meta, Tiktok etc)

Agentic GTM Infrastructure

 * AI research agents
 * Personalization agents
 * Trigger-based GTM plays
 * Business brain interface
 * 100% Agentic Orchestration (and the revops/marops required)
 * Natural language control

We build the GTM architecture behind scalable, agentic GTM systems

## Tools & platforms

Clay

## FAQ

**What does Marketing Intelligence 5 do?**

MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions.

**What tools does Marketing Intelligence 5 specialize in?**

Marketing Intelligence 5 works with Clay.

**Who is Marketing Intelligence 5 a good fit for?**

Marketing Intelligence 5 is a good fit for growing businesses that need a team to deliver.

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