Nifty
About
🏆 Gold-certified, top-rated (5 ⭐), and founded by ex-Airtable and Big-4 consultants. Trusted by Netflix, Disney, Paramount, CBS, Yahoo and more.
🎬 Why Nifty?
We combine platform expertise, consulting transformation and media industry know-how, in one team.
That combination is how we roll out solutions to thousands of users across global teams, support hundreds of millions in revenue operations on Airtable, and replace whole suites of enterprise tools with a single source of truth that integrates across your stack.
Results across media:
* $612M+ in revenue operations on a single platform, across 1,200 users, for global streamer * 25% cost reduction at the same output across 300 users, global entertainment company * 15 spreadsheets to one platform across 465 campaigns, national broadcaster
We’ve built solutions across:
* Content operations: * Marketing campaign management * Strategic portfolio management * Media Specific Workflows: rights and deals, talent and programs, production and post
& many more.
🤖 Practical AI, built into your solution.
We embed agents where they save real hours, like extracting terms from rights contracts, tagging and localizing content, or routing campaign assets.
🏢 A transformation partner, from strategy to adoption & enablement.
We take on the most complex builds, and one team owns the whole arc:
* Discovery and process mapping to get the foundations right * Design and build across the most complex enterprise environments * Rollout, adoption and training so hundreds of people actually use it * Governance and enablement that keep it running long after go-live
👋 With a leadership team comprised of ex-Airtable, top consulting and former media professionals.
Our founders come from inside Airtable and top-tier consulting, and our team from inside media, at names like Paramount, Peacock and NBC.
You work with people who know your world and stay for the whole journey. And going by our clients, we're good company on a long build.
🌏 Built for your global accounts.
Teams across US West Coast, East Coast, and Australia. We're equipped across time zones to run multi-region rollouts end to end & onsite wherever the work needs us.
🤝 We can partner with you at any stage.
* Project by project or on retainer, whichever suits where you are * Start small, prove it fast, scale from there. No finished brief needed, a spec or just an idea is enough to begin
Let's start a conversation.
Reach out to book a 30-minute discovery call and we'll figure out the right next step together.
Reviews
5.0
72 reviews
Includes reviews collected via Airtable partner program. Shown with their source; only reviews checked by PartnerHire carry the verified mark.
- Sep 2026
Excellent team doing excellent work Nifty helped transition my 50-person Marketing and Creative Services team from multiple siloed systems and docs into one interwoven Airtable base. We have 7 internal teams with different workflows as well as multiple external interfaces that all needed to work together. Nifty did a great job of sitting down with all the teams to figure out what they needed (and didn't know the needed) and translating that into a well-oiled system that tackles over 12,000 deliverables a year seamlessly.
Cristina Hoffman · CBS SportsCollected via Airtable partner program
- Sep 2026
Quick to resolve issues and very communicative All my requests were answered on time and with full clarity.
Shawn Fox · NetflixCollected via Airtable partner program
- Sep 2026
Timely and proactive The Nifty team was really timely and helpful throughout the process. Hanah Gray gave clear instructions and a practical roadmap, and was always thinking a step ahead about what might be needed next. I also really appreciated her ability to see the bigger picture and think through the overall rollout plan. It made the whole process much clearer and easier to navigate.
Daphne Ng · NetflixCollected via Airtable partner program
- Sep 2026
Amazing experience Seamless from end to end. Platform has dramatically improved efficiencies with our business. Working with Nifty and the tools Airtable provides was one of the best outsourced projects we have had the pleasure of being involved in.
Todd Watts · Ugg Since 1974Collected via Airtable partner program
- Sep 2026
Couldn’t Be Happier With Our Airtable Setup! It was an absolute pleasure working alongside Karl to get our Airtable set up. He really took the time to understand our needs and has perfected the system to work exactly how we need it to as a business. Every change or adjustment we requested was made almost instantly, and the whole process was incredibly smooth. Since going live, we’ve had no issues at all, and the difference it has made to our day-to-day operations has been phenomenal. We couldn’t be happier with the end result.
Hope Imlach · UGG Since 1974Collected via Airtable partner program
- Sep 2026
EVP head of production I just wanted to share my appreciation for the great experience I've had using Nifty. I appreciate the continuous improvements and thoughtful user experience that make day-to-day work more efficient. The staff at Nifty have great attitudes and are always helpful and always provides solutions.
liz miller · CBS / Paramount GlobalCollected via Airtable partner program
- Sep 2026
A fantastic experience with the Nifty team A truly fantastic experience partnering with the Nifty team on our Airtable rollout across APAC. The team were incredibly supportive at each step of our Airtable journey, both for our immediate project team and broader stakeholder set. I could not recommend them as partners enough.
Brant Harvey · NetflixCollected via Airtable partner program
- Sep 2026
Nifty x CBS review Nifty has been a great partner - they are always looking for the best way to integrate AirTable into our existing workflow. Trying to optimize performance of AirTable and looking for unique ways to fulfill our asks/needs. When I work with them I talk about what I would like AirTable to do and they always will find a way to make it work.
Adam Bonifer · Paramount/CBSCollected via Airtable partner program
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