Relationl
About
2024 Vertical Partner of the Year: Music Industry
We develop custom Airtable systems for the music industry. With over a decade of experience in and around the major label system, we understand your unique needs, demands, and sensitivities. We have successfully implemented solutions for a diverse range of clients, including record labels, distributors, publishing companies, music law firms, event promoters and management companies.
The heartbeat of every client engagement is relational database design. A properly structured relational database allows for information to exist in a single place while being utilized by an unlimited number of department-specific apps. This superpower – known as a single source of truth – gives everyone in your organization access to reliable information in real-time, thereby reducing the need for excessive internal communication and allowing computers to automate all the boring stuff.
Our properly structured database systems come with API endpoints that enable automated communication with your existing software tools including Soundcharts, Chartmetric, OpenPlay, Luminate, Radiomonitor, Gmail, Outlook, Quickbooks, DocuSign and more.
Here are a few examples of the types of solutions we build:
* Release Scheduling * DSP Pitch Automation * Budget and Expense Tracking * A&R Research Tool & CRM * Clearance & Label Copy Management * Artist Growth and Consumption Tracking * Composition Management * Ticket Request Management * Influencer Campaign Management * Automated Playlist Reporting * Artist Itinerary Management
We are in the midst of a systems renaissance. Software that once took a year and a million dollars to build can now be whipped up in two weeks by everyday people like us. This rapid cultural shift has made custom business software an urgent and practical solution to our industry's spreadsheet woes. It will be a few years before this reality is widely understood and it's our mission to make sure you get there first.
Visit us at https://relationl.co and check out our tutorials on YouTube (hint: this is the entire playbook for free 😉).
Reviews
5.0
94 reviews
Includes reviews collected via Airtable partner program. Shown with their source; only reviews checked by PartnerHire carry the verified mark.
- Jul 2026
Impressive Progress and Outstanding Team Support Development is still ongoing, but the apps are looking great so far and the team is moving forward in leaps and bounds. Max is very knowledgeable and very responsive, great to work with!
Ziggy Pothoff · Sony MusicCollected via Airtable partner program
- Jul 2026
Insightful Assessment, But Outsourcing Not Feasible Max provided a thorough assessment that went above and beyond our expectations. We especially appreciate the staged recommendations ranging from eminently achievable to much bigger projects. However one of our hopes was that this consultation would allow our company to scale our Airtable business using existing tech governance/infrastructure - and the biggest crux of the recommendation was to outsource development and oversight of an enduring solution to a third party partner, which goes beyond the scope of our available resource.
Anonymous Anonymous · AnonymousCollected via Airtable partner program
- Jul 2026
Professional Team Delivers Excellent Results I think if you look back on my comments above it will be clear why I am very satisfied. The Rationl team is very professional and diligent in their work and that have really done an excellent job in the time they have worked with us. I can't speak for Sony Music, so I am choosing "Private Score" below.
Anonymous Anonymous · AnonymousCollected via Airtable partner program
- Feb 2026
Max is an exceptional builder and has deployed a host of workflows in addition to integrating functionalities into existing Airtable systems
John Stahel · Warner Music GroupCollected via Airtable partner program
- Jan 2026
They achieved everything we hired them to do! Max and Khalid were great to work with, our entire team of 50 people use the bases and interfaces they built
Jack Guppy · Spinnin' RecordsCollected via Airtable partner program
- Jan 2026
Been great working with Relationl team to build out our Airtable processes.
Anonymous Anonymous · AnonymousCollected via Airtable partner program
- Jan 2026
We feel confident that it is moving in the right direction We aren't up and running with the tool yet but feel confident that it is moving in the right direction.
Anonymous Anonymous · AnonymousCollected via Airtable partner program
- Jan 2026
Relationl is always enthusiastic and open to our ideas. Always enthusiastic and open to our ideas.
Anonymous Anonymous · AnonymousCollected via Airtable partner program
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