Second Rodeo

Second Rodeo works with ambitious founding teams navigating the early days of company growth from pre-product market fit through to scale. SR RevOps is our dedicated operations arm, built for high-growth companies that need GTM infrastructure but haven't built the internal muscle yet.

We design and implement the revenue operations foundations that let your go-to-market thrive: CRM configuration, pipeline infrastructure, lead routing, health scoring, attribution, and AI-assisted workflow automation. Whether you're standing up your first real sales process or optimizing the one you've outgrown, we build the systems that make the next stage of growth possible.