Soof CRM

I'm the founder of Soof CRM, where I help startups, small businesses, and solopreneurs build systems that scale. After leading enterprise CRM initiatives at Wells Fargo and Rivian, I now bring that same strategic approach to growing businesses without the enterprise complexity or price tag.

Using Zapier, AI, and CRM platforms, I create practical automations that eliminate repetitive work, connect your tools, and free you to focus on growing your business.