Terra Firma

Terra Firma builds cutting-edge GTM systems for Seed-to-Series A startups just as you need them the most: when you're closing your next round and scaling your team.

We identify strategies, build AI research agents, and design automations across Clay, your CRM, and outbound tools so that fast-growing teams like yours can hit aggressive revenue targets without things breaking down.

We've worked with companies backed by Felicis, Y Combinator, CRV, Greycroft, and more to support their next stage of growth.

Our Services

ICP Definition & Data Strategy

* Stakeholder interviews to define your Ideal Customer Profile with precision * Signal identification beyond firmographics: hiring patterns, app reviews, tech stack, 10-K analysis * Custom Claygent enrichments that surface buying intent where no one else is looking * Persona and title mapping for targeted outreach

CRM Cleanup & TAM Mapping

* HubSpot and Salesforce hygiene: deduplication, increased data coverage, job change handling * Identification of all target accounts and contacts * Custom-built qualification and scoring logic so that you can maximize your time with the highest-fit leads

Scaled Outbound Systems

* Weekly outbound experiments, with constant learning and improvement * Hyper-personalized messaging generated at scale * Just-in-time outbound powered by real-time intent signals * Multi-channel sequencing across email and LinkedIn using Instantly, Lemlist, HeyReach, Outreach, and more

Why teams pick us

* We're built for your inflection point: Our specialty is startups transitioning from the scrappy early days of sales to scalable systems, right when you need them most. * No black boxes: Every workflow is documented, every decision explained. You'll understand what we built and why. * Hands-on and collaborative: We pair technical delivery with enablement so your team can run, maintain, and expand what works. * Speed without chaos: We help you move fast at your targets while keeping your GTM engine organized and effective as your team grows.