Y Not You

Y Not You is a Forbes-featured growth advisory firm. We help business owners make more money, run more efficiently, and scale through strategy, systems, and AI and automation. Automation isn't about overengineering simple tasks. It's about removing friction from the parts of a business that quietly drain time and focus, and getting your apps to actually agree with each other.

As a Zapier Solutions Partner, we start by diagnosing where automation actually belongs, then build the workflows that get you there. We're app-agnostic and design every solution around the client's existing stack, not a template. That means eliminating repetitive work, connecting data across platforms, and surfacing the AI-driven insights that were buried in disconnected tools. Lead generation, reporting, client onboarding, content operations: if it's costing your team hours, it's a candidate.

Our work spans industries because the underlying problem rarely changes. The data lives in too many places and nothing talks to each other. Whether it's a simple two-app connection or a data-rich system running across an entire operation, we scope to what you actually need, not theoretical elegance. Your team focuses on the work that moves the business. The systems run in the background.